Press Releases

Latest news and announcements from Acutus AI

October 4, 2025

Acutus AI Selected for Prestigious Prarambh 2025 Cohort at AIC-BIMTECH

Acutus AI announces its acceptance into the Prarambh 2025 cohort at AIC-BIMTECH, a NITI Aayog-supported premier startup incubation platform, marking a key milestone in scaling next-generation AI platforms...

Press Release

October 4, 2025

Acutus AI Selected for Prestigious Prarambh 2025 Cohort at AIC-BIMTECH

October 4, 2025 | Greater Noida, India — Acutus AI today announced a significant milestone in its growth journey, confirming its acceptance into the Prarambh 2025 cohort at the Atal Incubation Centre-BIMTECH (AIC-BIMTECH). AIC-BIMTECH is one of India’s premier startup incubation platforms, supported by NITI Aayog.

This incubation marks a crucial step in Acutus AI's mission to scale its vision of developing next-generation AI platforms in synthetic data and digital twin simulations.

“We’re thrilled to be joining the AIC-BIMTECH ecosystem,” said Arindam Bhattacharya, Co-founder and CEO of Acutus AI. “This partnership provides us with access to an invaluable network of mentors, investors, and industry connections that will be instrumental in accelerating our mission. We are confident this incubation will reshape how businesses experiment, innovate, and make critical decisions.”

AIC-BIMTECH's rigorous selection process identifies high-potential startups ready to disrupt their respective industries. Acutus AI's focus on synthetic data generation and digital twin technology aligns with the center's commitment to fostering deep tech innovation.

The Acutus AI team extended its gratitude to the AIC-BIMTECH team and specifically thanked Mr. Surya Kant for his belief in and support of their vision.

About Acutus AI

Acutus AI is building next-generation AI platforms specializing in synthetic data and digital twin simulations, enabling businesses to innovate faster, train AI models more efficiently, and make better data-driven decisions.

About Atal Incubation Centre-BIMTECH (AIC-BIMTECH)

AIC-BIMTECH is a NITI Aayog supported technology business incubator based in Greater Noida, committed to fostering innovation and entrepreneurship. It provides startups with mentorship, infrastructure, funding access, and industry networks to help them scale their ventures.

September 8, 2025

Launch and Appointment for Synthetic Data Firm Acutus

India-based Acutus AI has launched an on-demand synthetic data platform to instantly generate high-quality datasets for research, testing and client pilots; and has appointed Thrifty AI co-founder Yashash Gupta to lead the platform's development...

Press Release

September 8, 2025

Launch and Appointment for Synthetic Data Firm Acutus

September 8, 2025 | India — Acutus AI has launched an on-demand synthetic data platform designed to instantly generate high-quality datasets for research, testing, benchmarking and client pilots, and has appointed Yashash Gupta, co-founder of Thrifty AI, to lead the platform's development.

Launched in February by former Cint and Lucid executives Arindam Bhattacharya and Ankesh Saxena, Acutus combines synthetic data, digital twins, and AI-driven user personas to help brands, enterprises, and researchers experiment, validate, and scale new ideas before real-world deployment.

The new platform allows users to simulate datasets for experiments, benchmarking, and proof-of-concept exercises quickly and flexibly, while maintaining privacy.

Gupta, a software engineer who developed and led AI-based customer engagement company Thrifty, now takes the title of Product & AI Lead at Acutus. He says he will lay the groundwork for the next layer — ZCoded, a simulation engine that will bring synthetic users-in-context and digital twins to life.

With our on-demand synthetic data platform, we will generate synthetic datasets for you — on call, on demand. You've got data, you want to experiment, you want to take it to your client? Give us a sample, we'll generate a synthetic dataset. Let's do a benchmark test and you take it forward. That's the agility we want to bring to research and product innovation. — Arindam Bhattacharya, CEO, Acutus AI

About Acutus AI

Acutus AI is a Synthetic Data as a Service (SDaaS) platform focused on creating high-fidelity, privacy-safe data models for enterprises. Founded by former Cint and Lucid executives, Acutus empowers businesses to innovate, simulate, and scale using intelligent synthetic datasets.

🌐 www.acutusai.com

Media Contact:

Ankesh Saxena

Co-founder & CBO

contactus@acutusai.com

February 12, 2025

Pravin Shekar Joins Acutus AI as Strategic Advisor

Acutus AI, a pioneering "Synthetic Data as a Service" (SDaaS) company, is proud to announce the appointment of Pravin Shekar as Non-Executive Director and Strategic Advisor...

Press Release

February 12, 2025

Pravin Shekar Joins Acutus AI as Strategic Advisor

February 12, 2025 | Noida, India — Acutus AI, a pioneering "Synthetic Data as a Service" (SDaaS) company, is proud to announce the appointment of Pravin Shekar as Non-Executive Director and Strategic Advisor.

Pravin brings over two decades of global experience in market research, data innovation, and unconventional marketing. As the founder of krea and a long-serving member of the ESOMAR Council, Pravin is widely recognized as a maverick thinker and change catalyst in the insights and analytics industry.

"We're thrilled to welcome Pravin to the Acutus AI family," said Ankesh Saxena, Co-founder and Chief Business Officer. "His deep understanding of insight-driven innovation and unwavering commitment to challenging the status quo align perfectly with our mission—to make intelligent, privacy-respecting synthetic data accessible and actionable."
"Pravin has always been at the intersection of ideas and impact," added Arindam Bhattacharya, Co-founder and CEO of Acutus AI. "His ability to bring clarity to complexity, and his fearless curiosity, will help us stay ahead as we shape a smarter, safer data future for businesses worldwide."

Acutus AI is building next-generation tools to help organizations simulate real-world behavior and outcomes using AI-generated synthetic data. By bridging the gap between data privacy and innovation, Acutus is redefining how businesses in healthcare, telecom, logistics, and consumer research harness data without compromising compliance or speed.

"Joining Acutus is an opportunity to shape the future of ethical data transformation," said Pravin. "Synthetic data is no longer an experiment—it's becoming essential. I look forward to helping Acutus scale with clarity, creativity, and community at the core."

With Pravin's strategic counsel, Acutus AI aims to accelerate its global outreach, expand its ecosystem of partners, and spark deeper conversations around responsible AI and data use.

About Acutus AI

Acutus AI is a Synthetic Data as a Service (SDaaS) platform focused on creating high-fidelity, privacy-safe data models for enterprises. Founded by former Cint and Lucid executives, Acutus empowers businesses to innovate, simulate, and scale using intelligent synthetic datasets.

🌐 www.acutusai.com

Media Contact:

Ankesh Saxena

Co-founder & CBO

contactus@acutusai.com

August 11, 2025

Acutus AI Insights Partners with dtect for Advanced Survey Fraud Prevention in APAC

Strategic partnership delivers real-time, privacy-safe survey fraud prevention across the Asia-Pacific region, combining regional expertise with advanced multi-layered fraud detection technology...

Press Release

August 11, 2025

Acutus AI Insights Partners with dtect for Advanced Survey Fraud Prevention in APAC

August 11, 2025 | Noida, India — Acutus AI Insights, a leader in AI-powered market research and data solutions, has entered into a strategic partnership with dtect, a globally recognized fraud detection and data quality platform, to deliver real-time, privacy-safe survey fraud prevention across the Asia-Pacific (APAC) region.

This alliance combines Acutus AI Insights' regional expertise and network with dtect's advanced, multi-layered fraud detection technology, ensuring research agencies, brands, and sample providers in APAC can confidently collect genuine, verified, and high-quality survey responses.

Survey fraud is a growing issue in APAC, driven by increased VPN use, automation tools, and fraudulent respondent behavior. These factors lead to inaccurate insights, wasted budgets, and compromised decision-making. Through this collaboration, clients in APAC will have access to dtect's robust security features, including:

Real-time fraud blocking to stop bots, click farms, and automation tools before they enter surveys; duplicate prevention through device, IP, and respondent ID checks; location verification to flag and block VPN/proxy-spoofed traffic; AI-powered open-end validation to identify suspicious or AI-generated text responses; and a Unique Project Identifier (UPI) to ensure redirect authenticity and eliminate ghost completes. All of this is achieved through a zero-PII, compliance-ready architecture, ideal for APAC's diverse and privacy-conscious markets.

"The APAC region presents unique challenges in data collection due to its scale, diversity, and digital complexity. By integrating dtect into our offerings, we're giving clients an enterprise-grade solution that's fast, adaptable, and privacy-first," said Arindam Bhattacharya, Co-Founder & CEO of Acutus AI Insights.
"In an era where bad data can cost businesses millions, our partnership with dtect is about more than technology — it's about protecting trust. This collaboration ensures that research agencies and brands across APAC can base their strategies on authentic, high-quality data," said Ankesh Saxena, Co-Founder & CBO of Acutus AI Insights.
"Survey fraud is a global issue, but it takes local expertise to combat it effectively. Partnering with Acutus AI Insights gives us a trusted ally in APAC who understands the market's nuances and can help implement dtect in ways that deliver immediate impact for clients," said Roddy Knowles, COO at dtect.

About Acutus AI Insights

Acutus AI Insights is an APAC-based leader in AI-driven market research solutions, specializing in consumer personas, behavioral insights, and advanced data collection strategies. Through technology and partnerships, Acutus AI empowers businesses to make confident, insight-driven decisions.

About dtect

dtect is a global fraud prevention and data quality platform designed specifically for survey and research environments. With advanced detection layers, AI-driven content validation, and real-time blocking capabilities, dtect helps organizations secure their data and protect the integrity of their research.

🌐 www.acutusai.com

Media Contact:

Ankesh Saxena

Co-Founder & CBO – Acutus AI Insights

Ankesh.saxena@acutusai.com