Press Releases - Acutus AI

Pravin Shekar Joins Acutus AI as Strategic Advisor

February 12, 2025 | Noida, India — Acutus AI, a pioneering "Synthetic Data as a Service" (SDaaS) company, is proud to announce the appointment of Pravin Shekar as Non-Executive Director and Strategic Advisor.

Pravin brings over two decades of global experience in market research, data innovation, and unconventional marketing. As the founder of krea and a long-serving member of the ESOMAR Council, Pravin is widely recognized as a maverick thinker and change catalyst in the insights and analytics industry.

"We're thrilled to welcome Pravin to the Acutus AI family," said Ankesh Saxena, Co-founder and Chief Business Officer. "His deep understanding of insight-driven innovation and unwavering commitment to challenging the status quo align perfectly with our mission—to make intelligent, privacy-respecting synthetic data accessible and actionable."

"Pravin has always been at the intersection of ideas and impact," added Arindam Bhattacharya, Co-founder and CEO of Acutus AI. "His ability to bring clarity to complexity, and his fearless curiosity, will help us stay ahead as we shape a smarter, safer data future for businesses worldwide."

Acutus AI is building next-generation tools to help organizations simulate real-world behavior and outcomes using AI-generated synthetic data. By bridging the gap between data privacy and innovation, Acutus is redefining how businesses in healthcare, telecom, logistics, and consumer research harness data without compromising compliance or speed.

"Joining Acutus is an opportunity to shape the future of ethical data transformation," said Pravin. "Synthetic data is no longer an experiment—it's becoming essential. I look forward to helping Acutus scale with clarity, creativity, and community at the core."

With Pravin's strategic counsel, Acutus AI aims to accelerate its global outreach, expand its ecosystem of partners, and spark deeper conversations around responsible AI and data use.

Acutus AI Insights Partners with dtect for Advanced Survey Fraud Prevention in APAC

August 11, 2025 | Noida, India — Acutus AI Insights, a leader in AI-powered market research and data solutions, has entered into a strategic partnership with dtect, a globally recognized fraud prevention and data quality platform, to deliver real-time, privacy-safe survey fraud prevention across the Asia-Pacific (APAC) region.

This alliance combines Acutus AI Insights' regional expertise and network with dtect's advanced, multi-layered fraud prevention technology, ensuring research agencies, brands, and sample providers in APAC can confidently collect genuine, verified, and high-quality survey responses.

Survey fraud is a growing issue in APAC, driven by increased VPN use, automation tools, and fraudulent respondent behavior. These factors lead to inaccurate insights, wasted budgets, and compromised decision-making. Through this collaboration, clients in APAC will have access to dtect's robust security features, including:

Real-time fraud blocking to stop bots, click farms, and automation tools before they enter surveys; duplicate prevention through device, IP, and respondent ID checks; location verification to flag and block VPN/proxy-spoofed traffic; Open-end validation to identify suspicious or AI-generated text responses; and a Unique Project Identifier (UPI) to ensure redirect authenticity and eliminate ghost completes. All of this is achieved through a zero-PII, compliance-ready architecture, ideal for APAC's diverse and privacy-conscious markets.

"The APAC region presents unique challenges in data collection due to its scale, diversity, and digital complexity. By integrating dtect into our offerings, we're giving clients an enterprise-grade solution that's fast, adaptable, and privacy-first," said Arindam Bhattacharya, Co-Founder & CEO of Acutus AI Insights.

"In an era where bad data can cost businesses millions, our partnership with dtect is about more than technology — it's about protecting trust. This collaboration ensures that research agencies and brands across APAC can base their strategies on authentic, high-quality data," said Ankesh Saxena, Co-Founder & CBO of Acutus AI Insights.

"Survey fraud is a global issue,local expertise plays a critical role in combatting it effectively.Partnering with Acutus AI Insights gives us a trusted ally in APAC who understands the market's nuances and can help implement dtect in ways that deliver immediate impact for clients," said Roddy Knowles, COO at dtect.